Publications
Aaron Marcus and Associates has authored numerous Books, Articles, White Papers, and more. Please see the menu to the left to browse them at your leisure.
Cross-Cultural User-Interface Design
When they consider design strategies, cross-cultural user-interface designers should account for dimensions of culture, e.g., Hofstede’s five cultural dimensions. Recent publications suggest other deep cultural influences on the way people think, act, and feel, which suggest there may be cultural biases in traditional industry usability precepts.
Published in:
Smith, Michael J., and Salvendy, Gavriel, Eds., Proceedings, Vol. 2, Human-Computer Interface Internat. (HCII) Conf., 5-10 Aug., 2001, New Orleans, LA, USA, Lawrence Erlbaum Associates, Mahwah, NJ USA, pp. 502-505.
The complete article can be viewed in the file below.
Files: 
CrossCulturalUserInterfaceDesign_HCII01_Marcus_16Apr01.pdf
Globalization of User-Interface Design for the Web
User interfaces, including information visualization, for successful Web-based products and services enable users around the world to access complex data and functions. Solutions to global user-interface design consist of partially universal and partially local solutions to the design of metaphors, mental models, navigation, appearance, and interaction.
By managing the user’s experience of familiar structures and processes, the user-interface designer can achieve compelling forms that enable the user interface to be more usable and acceptable to a wider range of users. The user will be more productive and satisfied with the product in many different locations globally.
The complete article can be viewed in the file below.
Cultural Dimensions and Global Web User-Interface Design: What? So What? Now What?
This paper introduces dimensions of culture, as analyzed by Geert Hofstede in his classic study of cultures in organizations and considers how they might affect user-interface designs. Examples from the Web illustrate the cultural dimensions.
The complete article can be viewed in the file below.
Improving the User Interface: An Interview with Aaron Marcus
Interview to Aaron Marcus conducted via e-mail by John S. Rhodes for webword.com on 28 April 1999.
The complete interview can be viewed in the file below.