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Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved full-time in computer graphics.

In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone(tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicators as a Research Fellow at the East-West Center in Honolulu.

In the early 1980s he taught at the University of California/Berkeley, was a Staff Scientist at Lawrence Berkeley Laboratory, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA) to visualize the C programming language more effectively. In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH-80, and the organizer and chair of the opening plenary panel for ACM/SIGCHI-99.

Mr. Marcus has written over 150 articles; written/co-written five books, including (with Ron Baecker) Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), and The Cross-GUI Handbook for Multiplatform User Interface Design (1994) all published by Addison-Wesley; contributed chapters/case studies to seven books of user-interface design, information appliances, and culture, including three industry Handbooks; and serves on the editorial/advisory boards of five industry publications, including Interactions and User Experience.

For the last decade, Mr. Marcus has turned his attention to Web, mobile, and vehicle user-interface and information-visualization design, training leaders for centers of excellence, providing guidelines for globalization/localization, and focusing on the challenges of "baby faces" (small displays for consumer information appliances) of ubiquitous devices and cross-cultural communication.

Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 30 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACMSIGGRAPH, Usability Professionals Association (UPA), and the Human Factors and Ergonomic Society, as well as conferences internationally. He is a visionary thinker, designer, and writer, well-respected in international professional communities associated with Web, user interface, human factors, graphic design, publishing, and desktop software application development.

 

Title   President and Principal Designer/Analyst

2003-04: Visiting Professor, Knowledge Media Design Institute, University of Toronto, Toronto, Ontario, Canada

 

Education  

BA Physics, Princeton University
BFA, MFA Graphic Design, Yale University School of Art

 

E-mail
 

Aaron.Marcus @ AMandA.com

 

Phone  

510-601-0994

 

Birthplace
 

Omaha, NE

 

Hobbies  

Reading (Judaism, ancient Egyptian civilization, semiotics, cultural anthropology, historical novels, science- fiction), watching films (personal relations, science-fiction, action, historical, comedies), listening to music (European Baroque, European medieval, Indian of many kinds, Jewish Ashkenazi, Jewish Sephardi, Arab, Japanese classical, Spanish classical guitar, 50s-70s rock-and-roll of all kinds, country-and-western of all kinds, experimental), and gardening.

 

Favorite Links  

www.bach-radio.com
www.cha-cha.com


  Great thinkers you'd like to spend a day with

   

Albert Einstein
Umberto Eco
(I've at least been able to shake his hand in his home)
Walter Benjamin
Rabbi Adin Steinsaltz
(I've at least been able to shake his hand in the synagogue)
El Lissitzky

 

  Describe yourself in one word

    Intense