CHI 2012 Program Chair Joe Konstan invited Aaron Marcus, President, Aaron Marcus and Associates, Inc. (AM+A), and two other industry leaders to discuss the future of user experience practice and the profession on 7 May 2012 in Austin, Texas, USA. Participants were (right to left): Aaron Marcus, President, Aaron Marcus and Associates, Inc. (AM+A); Joseph A. Konstan, (Panel Chair), Professor and Associate Head, Computer Science and Engineering, University of Minnesota; Karen Holtzblatt, CEO, InContext Design, and Eric M. Schaffer, PhD, CUA, CXA, CPE, CEO, Human Factors International, Inc. About 150 people attended the 90-minute panel session at the conference, which was attended by 2,500 people from around the world.
